Play De Record

Play De Record is a student concept project done over one week at General Assembly. I created a PC e-commerce experience for a small local business, Play De Record. This fully-interactive wireframe and prototype explores the idea of designing a better e-commerce experience to bring more customer attention to the shop using the website.

Case Study

Play De Record needs to move into selling products online in order to continue being competitive, particularly with an emphasis on providing enough information on product pages. We want the shopping experience to be as similar as the in store experience. Play De Record’s customers love the in-store shopping experience provided by business owner Eugene, who has owned the store for the last 30 years.

The Primary User

Although we were given an initial primary user, it was up to myself to validate this user through our user research, surveys and building user persona’s.

The Careful Critic

The Careful critic loves product photos, reviews and lots of product descriptions. They often take their time before making a purchase. They will also consider price and rarity.

Completive Analysis

A Competitive analysis of the e-commerce experience for purchasing records demonstrated that most, companies include reviews and multiple image of product, reviews and availability of the product.

User Uses Case

Survey

Before

After