Netflix Live
Nextflix Live
Netflix Live is a student concept project done over two weeks at General Assembly. Our team of four designers created PC and mobile optimized product pages and a fully-interactive TV prototype, exploring the idea of adding live streaming content to Netflix’s existing digital catalog.
Case Study
Netflix needs to move into live streaming TV in order to continue being competitive, particularly with an emphasis on live events. We want the experience to be as seamless as using Netflix currently.
Solution Statement
We provide our users with a subscription service that enables them to watch live content within their existing subscription on their devices creating a full feature service to empower our customers.
Our Primary User
Although we were given an initial primary user, it was up to our team to validate this user through our user research.
The Binge Watcher
Binge-watching, also called binge-viewing or marathon-viewing, is the practice of watching television for a long time span, usually a single television show. Watching between 2-3 episodes of the same TV show in one sitting.
Understanding Users & Business
Conducting user research was imperative to ensure, learn-ability and postive user experience. It is important to understand how to add new features sets to Netflix live.
Surveys
Our user surveys demonstrated that 22 out of 30 people watch netflix for 16 hours per week. The same set of users subscribe to an average of up to 3 different streaming services. However, Netflix has 64% of subscribers worldwide in comparison to Disney+ and Amazon streaming services.
Interviews
Interviews informed us of adding specific feature sets such as bundled pricing, live chat options, notifications and helped to illustrate detailed pain points. Such as, having more than one subscription to streaming services. The extra cost of having more than one streaming platform and the variety of content that is within.
Competitive Analysis
Our competitive analysis between Disney+, Amazon, Bell and DAZN, helped to identfied feature sets to explore in Netflix Live such as live chat, saved recordings and notifications as well as closed captions.
Sketching and Wire Framing
To integrate new features to the current live tv and product pages. We used sketching and wireframing to map out the new features such as live chat and when the new product sections on pc and mobile product pages would look like.
Iterations
We used a number of iterations to conduct user testing and to ensure the content was clearly organized on the PC product page as well as optimized for mobile.
Prototypes
PC and Mobile Optimized Product Page Prototypes
